Creative Concepts Media + Marketing

Creative Concepts is a professional, full-service media agency. We show you the power and benefits of using a boutique advertising agency. We work with businesses, to determine where best to advertise for the greatest return and effectiveness. Our unique approach and proven strategies puts years of effective experience into your advertising.

Wednesday, September 8, 2010

Officials: Ad campaign raised estimated $110 million in tax revenue

Posted by: Record Courier
August 30, 2010

Click Here To Read The Full Story
Posted by Creative Concepts Media + Marketing at 9:23 AM

State: Research shows $31-for-$1 return on tourism ads

Posted by: North Lake Tahoe Bonanza
September 6, 2010

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Posted by Creative Concepts Media + Marketing at 9:20 AM

Nevada Commission on Tourism’s Ad Campaign Delivers Record-Breaking Results

Posted by: TravelXL News
August 27, 2010

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Posted by Creative Concepts Media + Marketing at 9:18 AM

Nevada Commission on Tourism's Ad Campaign Delivers Record-Breaking Results

Posted by: Marketwire
Aug 27, 2010 14:38 ET

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Posted by Creative Concepts Media + Marketing at 9:09 AM

Nevada Commission on Tourism’s ad campaign delivers record-breaking results

Posted from: ThisIsReno.com
August 31, 2010

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Posted by Creative Concepts Media + Marketing at 8:49 AM

Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI - MarketingVOX

Posted by: MarketingVOX.com
September 1, 2010

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Posted by Creative Concepts Media + Marketing at 8:26 AM
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September Case Study

Nevada Commission on Tourism

The Nevada Commission on Tourism’s mission is to increase tourism to Nevada through an aggressive marketing and advertising campaign to generate revenue for the state of Nevada. Creative Concepts implemented a television campaign utilizing a thirty-second commercial provided by the NCOT plus negotiated additional vignettes and promotional announcements produced by the individual stations.

The November 2, 2009 – January 31, 2010 television schedule was implemented with the following strategy and objectives: Adults 25–54, passionate skiers/riders, travel to ski destination in the past year, HHI $75,000+, active, outdoor adults; obtain all research available (Scarborough data, Qualitap and Media Audit) and match our target audience with the highest index rated television programming that best reaches our overall target.

To achieve the most effective (yet not always the least expensive) gross impressions possible we ran first-run, top-tier programming, appointment television, sports (including ski, snowboard, Dew Tour, College football and more) and news to deliver the NCOT message. As an added element in each market we were able to secure bonus 30-second commercials, on-air and online promotions and news features that highlight Nevada as a premier travel destination.

Read more about the results of our Spring 2010 Campaign.

About Creative Concepts Media + Marketing

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Creative Concepts Media + Marketing
Truckee, CA, United States
Creative Concepts is a professional, full-service media agency, currently servicing more than 20 clients in various capacities. Our company has a clear and in-depth understanding of the overall marketing business and uses this knowledge to create media plans that enhance the overall objectives of our clients. We understand that all the pieces must work together to be successful so we look at the whole picture and find the best way to utilize the power of advertising within the overall marketing plan, not as a stand-alone tool. For 19 years, Creative Concepts has developed and executed approximately 60 million dollars worth of advertising and has delivered plans on budget and on time, and the created plans are executed within the parameters given by the client.
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Blog Archive

  • ▼  2010 (9)
    • ▼  September (8)
      • Officials: Ad campaign raised estimated $110 milli...
      • State: Research shows $31-for-$1 return on tourism...
      • Nevada Commission on Tourism’s Ad Campaign Deliver...
      • Nevada Commission on Tourism's Ad Campaign Deliver...
      • State: Research shows $31-for-$1 return on tourism...
      • Nevada Commission on Tourism’s ad campaign deliver...
      • Savvy Use of Online Ad Technologies Gooses Nevada ...
      • Collaborating with Innovative Media Buying Softwares
    • ►  March (1)
  • ►  2009 (4)
    • ►  September (2)
    • ►  May (2)

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