Posted by: Record Courier
August 30, 2010
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Wednesday, September 8, 2010
Friday, September 3, 2010
Collaborating with Innovative Media Buying Softwares
(Truckee, California) September 3, 2010 - Locally owned and operated advertising buying firm, Creative Concepts Media + Marketing, recently changed its media buying software to Strata. Strata is the latest in media buying technology with the sole purpose of offering clients an efficient and simplified media presentation.
Strata enables the media buyer to customize a clients media plan whether the focus is print, radio, television, internet or outdoor advertising, while providing the most advanced and accurate technology in the industry. Utilizing Strata allows Creative Concepts to present media plans with up to date data.
In conjunction with Strata, Creative Concepts also subscribes to The Media Audit; a qualitative audience survey which provides a measure of exposure to such media elements as radio, television, print and outdoor in over 80 US markets. This information enables Creative Concepts to utilize quantitative and qualitative research to help determine what is the most cost effective and direct means of communicating an advertising message to a target audience.
Creative Concepts works with clients large and small, locally, regionally and nationally. For more information on services available at Creative Concepts, or to find out how Creative Concepts can work to benefit your company, please call 530-582-4100 or visit www.creativeconceptsmedia.net.
Monday, March 29, 2010
LOCAL ADVERTISING AGENCY, CREATIVE CONCEPTS, CELEBRATES 19th ANNIVERSARY!
(Truckee, California) – Nineteen years ago when Laura Partridge started the advertising agency, Creative Concepts, she had know idea it would still be going strong, despite the difficult economic climate, in 2010. In nineteen years, the agency has spent over $65 million dollars in other business’ money in a huge array of advertising vehicles including our local papers to national television. The agency specializes in media planning and buying, which in a nutshell means they work with businesses, small and large, on how best to advertise and reach their target audience. They determine which mediums - television, print, radio, outdoor, Internet, social, and more – are best suited to reach your potential customers, and then plan, negotiate and implement the advertising plan.
Celebrating a 19th Anniversary is not an easy feat these days! Just ask any business owner. The Truckee owned and operated advertising agency is a full-service advertising agency specializing in media and marketing, and currently has over 20 national and regional clients in Northern Nevada, California, and throughout the western region. Longevity in the marketplace combined with knowledge of all forms of media, enthusiasm for projects, and impeccable attention to detail makes Creative Concepts a leader in the advertising industry. Creative Concepts offers the expertise and knowledge of a big agency yet maintains the personal touch that only a small agency can provide.
Laura Partridge, the President of Creative Concepts, has over 27 years in the advertising industry. Working with a small, close-knit staff allows them to tailor marketing and advertising plans to the meet specific needs of each of their clients, and to be responsive to the continually fluctuating economic climate. This strategy has proven successful as evidenced by the client roster that includes several long-term clients and a diverse list of industries.
While the list of clients has grown and changed over the years, Creative Concepts still has many of the same clients that started with the business 19 years ago. “We feel very fortunate to have such great clients, and to be able to live and work in the region,” says Partridge. “We look forward to continuing to make a difference in our clients’ businesses and in our community,” she adds. Being able to adapt to the variety of the clients' marketing, advertising and media needs has kept business flowing and the day-to-day job interesting and fun for Partridge and her staff. The Creative Concepts staff is experienced in a variety of industries and their backgrounds are diverse, covering a large spectrum of the marketing field.
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