Posted by: Record Courier
August 30, 2010
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Wednesday, September 8, 2010
Friday, September 3, 2010
Collaborating with Innovative Media Buying Softwares
(Truckee, California) September 3, 2010 - Locally owned and operated advertising buying firm, Creative Concepts Media + Marketing, recently changed its media buying software to Strata. Strata is the latest in media buying technology with the sole purpose of offering clients an efficient and simplified media presentation.
Strata enables the media buyer to customize a clients media plan whether the focus is print, radio, television, internet or outdoor advertising, while providing the most advanced and accurate technology in the industry. Utilizing Strata allows Creative Concepts to present media plans with up to date data.
In conjunction with Strata, Creative Concepts also subscribes to The Media Audit; a qualitative audience survey which provides a measure of exposure to such media elements as radio, television, print and outdoor in over 80 US markets. This information enables Creative Concepts to utilize quantitative and qualitative research to help determine what is the most cost effective and direct means of communicating an advertising message to a target audience.
Creative Concepts works with clients large and small, locally, regionally and nationally. For more information on services available at Creative Concepts, or to find out how Creative Concepts can work to benefit your company, please call 530-582-4100 or visit www.creativeconceptsmedia.net.
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