Friday, May 15, 2009

LOCAL TRUCKEE ADVERTISING FIRM CREATIVE CONCEPTS CELEBRATES 18 YEARS OF BUSINESS

(Truckee, California) April 10th, 2009 will mark the 18 year anniversary for the Truckee owned and operated advertising agency Creative Concepts.  Creative Concepts is a full-service advertising agency specializing in media and marketing, and currently has over 30 national and regional clients in Northern Nevada, California, and throughout the western region.  “Every year we are thankful that we are able to continue to do what we love, and also to help local and regional businesses keep their livelihood going,” says Laura Partridge founder and owner of the agency. “This year we are especially thankful for the lasting relationships we have with our clients and the friends we have made along the way,” adds Partridge.

Longevity in the marketplace combined with knowledge of all forms of media, enthusiasm for projects, and impeccable attention to detail makes Creative Concepts a leader in the advertising industry.  Creative Concepts offers the expertise and knowledge of a big agency yet maintains the personal touch that only a small agency can provide.  Partridge has over 26 years in the advertising industry and recent addition to the staff, Debra Winans, has over 22 years.  Winans joined the staff in January of this year as the Director of Account Services. Working with a small, close knit staff allows them to tailor marketing and advertising plans to the meet specific needs of each of their clients, and to be responsive to the continually fluctuating economic climate.

This strategy has proven successful as evidenced by the client roster which includes several  long term clients and a diverse list of industries. Creative Concepts client list includes: public agencies such as the Regional Transportation Commission; Tahoe Forest Hospital System; Reno-Sparks Convention and Visitors’ Authority and private-sector clients such as Atlantis Casino Resort Spa; Northstar-at-Tahoe; Sierra-at-Tahoe; and Dodge Ridge Winter Sports Area.

Creative Concepts also works with real estate developers such as Intrawest’s Playground and Tahoe Mountain Resorts, internationally based company GemsTV, as well as small, locally owned Reno and Truckee businesses.

Being able to adapt to the variety of the clients' marketing, advertising and media needs has kept business flowing and the day-to-day job interesting and fun for Partridge and her staff. The Creative Concepts staff is experienced in a variety of industries and their backgrounds are diverse, covering a large spectrum of the marketing field.  Along with Laura Partridge and Debra Winans, the agency’s team includes Kirsten Appleton, Molly Moloney, and Lillian Waiyaki-Rolphe. Services offered include media planning, negotiation and placement, strategy, ad design and production, search engine marketing, public relations, and promotions.

While the list of clients has grown and changed over the years, Creative Concepts still has many of the same clients that started with the business 18 years ago.  “We feel very fortunate to have such great clients, and to be able to live and work in the region,” says Partridge. “We look forward to continuing to make a difference in our clients’ businesses and in our community,” she adds.

For more information on services available at Creative Concepts, or to find out how Creative Concepts can work to benefit your company, please call 530-582-4100 or visit www.creativeconceptsmedia.net.

LONG TIME ADVERTISING PROFESSIONAL DEBORAH WINANS JOINS CREATIVE CONCEPTS

(TRUCKEE, CA) Creative Concepts’ owner and President, Laura Partridge, recently announced Debra Winans has joined the advertising team as Director of Account Services. Winans has been in the marketing and advertising industry since 1987 and most recently has been working in national and regional radio advertising sales. Her experience in the advertising and media industry is broad and diverse and will be an incredible asset to the already strong Creative Concepts team. “We are really excited to have Debra on board and know she will bring great expertise and energy to our team, our projects, and our clients” says Partridge. Winans has experience in several different mediums including radio, television, outdoor, internet, as well as print and has created and implemented promotions for a variety of high profile clients over the years. “She has a unique understanding of the industry and her experience will assist our clients and the company generate more lasting results.”

Winans duties will include account servicing and development of both existing and new clients, providing an even more cohesive team of experts delivering advertising results.  She will also handle advertising sales for Altitude Media Group, a company Partridge has developed with a partner Nic Horgan. Altitude Media Group provides resort operators advertising opportunities on safety bars, golf carts, shopping carts and more.

April 2009 marks Creative Concepts 18th year. The company has been located in Truckee since 1993 and currently serves over 30 clients based in California, Nevada and Hawaii. Creative Concepts is a full-service advertising agency specializing in media planning, negotiation and placement as well as all other aspects of marketing and advertising.